Here is a great example where a marketer has successfully created an amazing story out of seemingly nothing. Check this out:
Fancy Feast Cat Food
Here are a few questions for our cat lover readers:
- Does your cat really care about the slow grilled wild salmon florentine with the delicate sauce simmered in fragrance reduction?
- Does your cat really care about the restaurant inspired crisp garden greens?
- Does your cat really care about the artfully prepared elegant food medleys?
Okay, I admit I am not a cat lover and I might be a little harsh here, but here are a couple thoughts you should consider:
It is never about “what” you give to yours customers.
It is always about “how” you give it to them and how you make them “feel.”
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