Disclaimer: I am not endorsing Honda products nor I own an Accord. But I have to say… I am very impressed by this video.
If you thought that the people who set up a room full of dominoes were amazing, you haven’t seen anything yet. . .
The duration of the video is only 2 minutes. According to Honda, there are no computer graphics or digital tricks in this video. Everything that you see happened in real time exactly as you see it. Some people say this video commercial has turned out to be the most displayed in the history of the Internet.
The recording required 606 takes and in the first 605 takes there always was something, usually of minor importance, that didn’t work. It was necessary for the recording team to install the set-up time after time and it took several weeks working day and night to achieve this effect. The recording cost Honda 6 million dollars and it took 3 months to finish, including the engineering design of the sequence.
There are only six Honda Accords built by hand in the whole world and the recording team disassembled two of them for the recording. Everything you see in the sequence (besides the walls, floor, ramp and untouched Honda Accord) is part of those two automobiles.
The commercial was so well received by Honda executives when they saw it, that their first comment was how amazing the computer graphics were.
They almost fell out of their chairs when told that the recording was real without any graphics manipulation.
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