Eight Rules of Developing Great Taglines
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Some of you might know about my latest venture – SFentrepreneur. It is an online community where entrepreneurs meet entrepreneurs to create change in the world. While we are still in the beta/development mode, I am pulling my hair out coming up with a crisp and simple tagline. A tagline that resonates with entrepreneurs. A tagline that speaks to people who really want to make a difference.
Combining what I learned from Marty’s class and my research, here are a few ideas I have for development of a great tagline for your company:
Seven Words or Less
Keep it simple. No one will remember your tagline if it’s a paragraph long!
Stand out from the Crowd
Are you going to be another “ultimate driving machine”? What make you different from your competition? Does your brand and your tagline make your stand out from the crowd?
Easy Spelling and Pronunciation
Keep it simple. No complicated phraseology. Don’t assume everyone would understand big, complicated words. This is especially true for an international brand.
Have “legs”
Does your tagline suggest visual interpretation of the benefit of your services and products?
Make it Sticky
Does your tagline suggest any story that people would remember? Once a person hears it or sees it, would you “stick” with them?
Not yet trademarked
Has someone already trademarked your tagline? Can yours be protected?
True and Honest
Does your tagline truly reflect the core value of your company? Would you business partners and employees agree with you?
Say Goodbye to “We”
Your tagline is not about you. It’s about them. Your customers. Your audience. Drop the “we”.
Photo by Fatty Tuna
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Hi Edith - Just to tell you in which wonderful way I got to you. I read Seth Godin’s Meatball Sundae (a regular hard-cover publication); Googled his name; got onto a blog on which an enthusiastic individual summarized Seth’s ideas after having listened to a podcast conversation with Seth which you hosted. This led me to your website and to your blog; which contained an entry to a Art Linkletter appearance - who was 95 when he made his remarks and which inspires me, who is 68, to further passionately pursue a career as a business consultant for another 25 or so years.
I like what you stand for! You have a new fan thanks to the wonder of the internet and the spreading of ideas in a manner which you and Seth so effectively propagate. Albert