My friend got me a very special gift the other day – a Moleskine notebook.When I opened the packaging, I found this story written in seven different languages:
Moeskine is the legendary notebook used by European artists and thinkers for the past two centuries, from Van Gogh to Picasso, from Ernest Hemingway to Bruce Chatwin. This trusty, pock-size travel companion held sketches, notes, stories and ideas before they were turned into famous images or pages of beloved boooks.
Originally produced by small French bookbinders who supplied the Parisian stationery shops frequented by the international avantgrade, by the end of the twentieth century the Moleskin notebook was no longer available. In 1986, the last manufacturer of Moleskine, a family operation in Tours, closed its shutters forever. “Le vrai Moleskin n’est plus” were the lapidary words for the owners of the stationery shop in Rue de l’Ancienne Comedie where Chatwin stocked up on the notebooks. The English writer had ordered a hundred of them before leaving for Australia: he bought up all the Moleskin that he could find, but they were not enough.
In 1998, a small Milanese publisher brought Moleskine back again. As the self-effacing keeper of an extraordinary tradition, Moleskine once again began to travel the globe. To capture reality on the move, pin down details, impress upon paper unqiue aspects of experience: MoLeskine is a reservoir of ideas and feelings, a battery that stores discoveries and perceptions, and whose energy can be tapped over time.
The legendary black notebbok is once again being passed from one pock to the next; with its various different page styles it accompanies the creative professions and the imagination of our time. The adventure of Moleskine continues, and its still-blank pages will tell the rest.
Who wouldn’t want to use the same notebook that Picasso and Heminway used?
Who wouldn’t want to be part of the legend?
Who wouldn’t want to carry this reservoir of ideas and feelings?
We all need to learn from Moleskine. They sure know how to make their customers feel special.