I saw (CEO of Sun Microsystems) spoke at Startup Camp the other day.Jonathan told us this story about meeting of Facebook for lunch.
Their conversation when like this…
Jonathan: What did you choose for database for running Facebook?
Mark: My SQL.
Jonathan: When did you decide that?
Mark: In my dorm room at Harvard…
Mark: Because I have no money and it was free!
Jonathan’s conclusion was “If we don’t give it away from free, you probably won’t use it.” and you never know who will hit it big one day.
Give it away for free (if you can afford to do so) and let as many people as possible to use it and get used to it.
Who would say no to freeware?
Get them hooked and addicted. Once you in the door, you are in forever.